WEDDING PROS

Have you been searching for a way to grow your wedding business and actually make a profit in 2021?

I want to show you exactly how to become a client attraction magnet, sell with ease and fill your calendar with clients who are ready to sign on the dotted line all while pricing your services to make a profit.

ARE YOU READY TO LEVEL UP?

…Without The Struggle & Overwhelm!

You thought a wedding business would be easy enough to grow. It seems everywhere you turn there’s a new wedding planning or floral design company popping up…
 
But many of those wedding businesses end up closing

within a few years after finding it too hard to compete

in the crowded wedding event market.

The problem?
It's very expensive to hire someone to create your marketing, handle your accounting, engage with your online community and still get the actual work done your clients are hiring you for.

That’s exactly what I found fifteen years ago, when I left my passionless corporate job to follow my obsession with creativity and launch my own wedding planning and floral design company.
 
No matter how many books I bought, no matter how much Googling I did… I still felt behind the curve when it came to building and growing a successful and profitable business.

Maybe You Feel The Same?

  • Maybe you’re spending hours creating social media captions and trying to select the right photo to attract the right clients... or heck, any clients
     
  • Maybe your sales confidence needs a boost and you don't know the words to say to help get those inquiries to sign on the dotted line (let me help you out, because I've got a script the works)
     
  • Maybe you’ve invested in software to help you manage your business… and quickly realized the one-size-fits-all model doesn’t fit the luxury, boutique wedding experience you provide for your clients

After spending years trying to figure it all out on my own, cobbling together resources and approaches from dozens of sources…
 
I had a breakthrough.

I finally developed a system that allowed me to run an efficient business while still creating events that are uniquely and personally executed to obtain my clients’ personal vision.​

AS SEEN IN...

Imagine if running your profitable wedding business could look the same…​

What if you knew exactly what steps to take to create success in the wedding industry?​

Other wedding pros started asking me for help, and that’s when I decided to create a program to mentor new and experienced wedding professionals, bringing the best resources and training to help them turn their passion into profit!

​INTRODUCING...

PRINCIPLES OF PLANNING

A 6-week course that gives you all the resources you need

to create the wedding business of your dreams!​

The perfect solution for wedding planners, floral designers, and wedding professionals who are ready to level up their wedding business…

WITHOUT the struggle of trying to figure it all out on their own.

You'll Learn How To:

    • Create stunning experiences that remove the stress of planning a wedding
      (so your clients can focus on planning a marriage)

    • Transform your booking process with proven sales scripts

      (you’ll never be lost for words on a sales call again)

    • Streamline your business processes
      (perfect for wedding pros looking for repeatable success)

    • Align your pricing structure with your big-picture plan for financial flow
      (so your wedding business is set up for profitability)

    What's Inside...

    • Module 1: Foundations

      • Why Setting a Strong Foundation for your company is going to set you apart from the rest
      • Setting A Solid Foundation
      • What to do to determine your final business destination 
      • How to create a roadmap to success with workflows that work for you
      • Scorecards to evaluate your business and where you are at

       

      YOU'LL LEARN:

      • The Sales Process deep-dive - how to REALLY book your ideal client. 
      • My 30+ email templates every wedding pro needs
      • All about creating a high-touch client experience without having to increase your time

    • Module 2: Becoming An Attraction Magnet

      This module sets you up to skyrocket to success! We’ll work towards filling your funnel with ideal, qualified leads, and I’ll show you how to do more with less effort, plus scale up your business without sacrificing quality (or control). 

       

      YOU'LL GET:

      • The exact contents needed for your website
      • Hundreds of Graphics, templates and swipe files 
      • Customizable pre-written blog posts
      • 6 Done for you lead magnets
      • 365 days of pre-written social media captions (specifically for wedding pros) that make Sales for you without sounding cheesy.
      • My website & social media checklist -  the things you absolutely MUST nail.

    • Module 3: Creating a Memorable Client Experience

      If you are stuck in your sales process or how to portray your value of services with your words then this guided module will help you break through the glass ceiling by walking through the exact sales process I use.

       

      YOU'LL LEARN:

      • The Sales Process deep-dive - how to REALLY book your ideal client. 
      • My 30+ email templates every wedding pro needs
      • All about creating a high-touch client experience without having to increase your time

    • Module 4: Legal

      Every rock solid business needs a rock solid foundation and that foundation is created from the start of every relationship through contract.

       

      YOU'LL GET:

      • My exact contracts I use for clients, employees and styled shoots
      • And You’ll learn the method behind each legal inclusion.

    • Module 5: Financial Flow

      A Plan for Growth: This module sets you up to financial success! We’ll work towards setting solid goal with big picture planning and give you all the tools to determine how much your business is actually costing you.

       

      YOU'LL LEARN:

      • How to shift your mindset to one of abundance

      • How setting aside one day a month for an hour will set you up for financial success

      • How to calculate your business expenses

    • Module 6: Principles of Profits

      Building a booming business isn't easy—but it's also definitely not an impossible feat. If you've ever wanted to bust out of your pricing bracket and thought "my market won't stand for that," then listen up.

       

      YOU'LL LEARN:

      • How to figure out what your P&L looks like (and what it is!)
      • 10 tips to confident pricing.
      • When raising your rates is in order (and how to do it while shooting less).
      • 4 things you MUST do before you jump from charging 4 to 5 figures

    This course is going to not only teach you practices that will allow you to sustain your growth and reach new heights but also give you all the tools and templates you need to get there!

    I’ve also included my three most-requested mini-courses, to help you nail down the systems and processes you need for consistent, repeatable success in your wedding business…

    First 10 People to Enroll Get a 1:1 Coaching Session (value $497)
    Get one hour of coaching with Amberly when you're one of the first 10 people to join Principles of Planning.

    Principles of Profit (value $999)
    Proven pricing, sales, planning, design, and execution practices to help you create stunning wedding experiences and floral designs that will amaze your clients without breaking the bank.

    You Also Get...

    》BONUS #1《
    The Principles of Planning Workbook (value $2997)
    Not just another course workbook – you’ll use this 300+ page workbook as your road map and a reference in your business again and again!


     
    》BONUS #2《
    The Principles of Planning Resource Library (value $999)
    When you enroll in Principles of Planning, you’ll get INSTANT ACCESS to the course resource library, packed with my best resources, swipe files, checklists, calendars, and interactive tools… plus the exact templates I’ve used to build a highly profitable business!


     
    》BONUS #3《
    6 Weekly Live Q&A Session (value $1500)
    Join me each week for a LIVE Q&A session, where you’ll have a chance to ask me any questions you have as you work your way through the course!


     
    》BONUS #4《
    The Principles of Planning Private Facebook Group (value $997)
    The accountability you need in a private group setting with other wedding professionals just like you.
     
    》BONUS #5《
    Exclusive Access To The Principles With Purpose Facebook Group 
    A Christian faith-based community that aligns our core lessons with Biblical principles.

    PRINCIPLES OF PLANNING

    includes...

    The 6-Module Course (value $2997)

    Includes Videos for Each Module

    200+ Page Workbook

    All Graphics, Email Templates, Swipe Files, Contracts

     

     

     

    Included Free For A Limited Time…

     

    The First 10 people to enroll get a 1:1 coaching 1-hour coaching session (value $497)

    The Principles of Profit Mini-Course (value $999)

     

    Plus These BONUSES…

    The Principles of Planning Course Workbook (value $2997)

    The Principles of Planning Resource Library (value $997)

    The Principles of Planning Private Facebook Group (value $997)

    Weekly Live Q&A Sessions (value $1500)

    The Principles With Purpose Facebook Group 

    Total Value $11,481

    Today’s Price: $1997

    Black Friday Price: $997

    use code: Blackfriday

    Frequently Asked Questions...

    • How fast can I expect to see results?

      I’ve packed each module with actionable tips you can start using IMMEDIATELY to see results in your wedding business!

    • Can I get access to the full course immediately?

      Each week’s course module will go live in your members area at the start of the week. All modules will be released within 6 weeks. 

    • How long will I have access to the course?

      You’ll have unlimited access to the course modules and resources in your members area for the lifetime of the course! The Facebook group will be archived at the end of the course, so you’ll still have access to view the Q&A sessions and any discussions in the group, but it will be closed to comments.

    • What if it’s not what I expect?

      If you’re not 100% satisfied with Principles of Planning, you can contact me within 30 days for a full refund, no questions asked.

    This price won’t last forever…

    Principles of Planning is open for enrollment for a limited time only, so I can focus on helping this first group of students stay on track as we move through the course together LIVE.

     

    This beta round is the only opportunity to get this level of live access to me as you move through the course – and I can’t guarantee that the course will ever be priced this low again – so don’t miss this chance to join us in the Winter 2020 cohort!

    ​Can I be real with you for a minute?

    Every minute you wait to join Principles of Planning is another minute you’re stuck struggling to track all the moving parts of your wedding business…

     

    Another minute you’re wasting trying to put together a custom proposal from scratch or find a unique wedding day gift for the happy couple…

     

    Another minute you’re throwing away trying to figure it all out on your own…

    Your wedding business deserves more.

    Your clients deserve more.

    YOU deserve more.

    Are you ready to build the wedding business of your dreams?

    You love your wedding clients and the way you make them feel on their big day… now it’s time to love the way your wedding business makes you feel every day.

     

    Let’s Get Started!

    PRINCIPLES OF PLANNING

    includes...

    The 6-Module Course (value $2997)

    Includes Videos for Each Module

    200+ Page Workbook

    All Graphics, Email Templates, Swipe Files, Contracts

     

    Included Free For A Limited Time…

    The First 10 People to Enroll Get a 1:1 Coaching Session (value $497)

    The Principles of Profit Mini-Course (value $999)

     

    Plus These BONUSES…

    The Principles of Planning Course Workbook (value $2997)

    The Principles of Planning Resource Library (value $997)

    The Principles of Planning Private Facebook Group (value $997)

    Weekly Live Q&A Sessions (value $1500)

    The Principles With Purpose Facebook Group 

    Total Value $10,990

    Today’s Price: $1997

    Black Friday Price: $997

    use code: Blackfriday